Getting Started The biggest enemy of change isn’t fear, but inertia. Come learn how to take the first steps on your journey to real agility from those who have already taken them.
Individuals and Teams Can we build high performing teams without outstanding individuals? Do great teams even need leaders? What happens when people get in the way of agile processes? Join us as we unravel these and other team mysteries.
Planning and Strategy Using agile marketing doesn’t mean we don’t plan. Come explore how to support new ways of working without sacrificing a strategic perspective.
Agile Marketing at Scale Getting beyond a few agile teams can seem daunting, or even downright impossible. Fortunately the experts in this track have been there and done that, and they’ve even lived to tell their tales so you can master the art of scaling agility.
Agile Marketing Operations From people to processes to technology and beyond, marketing operations is responsible for a huge range of activities within the marketing function. This track unpacks the emerging interplay between agility and operations.
Measurement and Analytics Learn how to implement, measure, and improve your Agile marketing practice, no matter which framework (Scrum, Kanban, Scrumban) or Agile project management tool you use.